A little unexpected.
Creative / Visual storytelling
You forgot the neck.
Skincare / Social content
More than skin deep.
Beauty / Social content
A taste of something good.
Food & lifestyle / Creator content
A fresh way to explain.
Beauty / Product storytelling
An everyday insight.
Skincare / Creative concept
Creative strategy, content and creator partnerships. From first thought to final delivery.
Start a projectTHOUGHTFULLY CONNECTED
One partner.
The whole picture.
Strategy & direction
A clear point of view. A plan with purpose.
Brand and social strategy, campaign concepts, creative direction and content planning. We connect what your brand stands for with what your audience cares about.
Creator partnerships
The right people, with the right idea.
Creator sourcing, briefs, negotiations, usage rights and campaign coordination. Thoughtful partnerships, managed from the first conversation through final delivery.
Content & production
Ideas made tangible. Details taken care of.
Concepts, scripts, production oversight, edits and approvals. Distinctive short-form content for organic social and paid campaigns, with one accountable creative lead.
A focused project. An ongoing partnership. A creator program.
We shape the collaboration around what your brand needs next.
Small team.
Senior thinking.
Jamie-Lynn Groenheyde
Founder & Creative Strategist
Creative instinct.
A producer’s follow-through.
Modern Kind brings brand strategy, creators and production together with direct founder involvement from start to finish.
Jamie’s experience spans creator relationships, social campaigns and production coordination. She understands the idea and everything it takes to get it out into the world.
Beauty. Wellness. Lifestyle. Sport. Food & culture.